Upscale

Upscale sells AI engagement software to private banks, wealth managers and asset managers. Their site has to explain three separate products to a cautious, heavily regulated audience and carry the content marketing that brings those buyers in.

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I built the whole thing from scratch to replace their existing site, then handled the migration and the switch to live.

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I used Elementor v4 deliberately. Class-based styling, real components and lean HTML output make it the closest a page builder has come to writing the markup yourself, which matters on a site this size where the same patterns repeat across dozens of pages. Custom CSS and JavaScript handle the rest, with GSAP for motion beyond what any builder does, and Lottie files from the design team wired in for the preloader and page transitions.

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The hardest part was the glossary. Sixty-odd industry terms under A to Z navigation, structured in JetEngine so their team can add, edit or remove an entry without anyone touching the layout. JetSmartFilters and JetFormBuilder cover filtering and forms across the rest of the site.

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The content is theirs. What I handed over was the structure to put it in, plus recorded video tutorials so their team can publish without coming back to us. I still handle technical support and maintenance.