Ametraz Trading

Amertree Trading is a specialized B2B logistics partner facilitating electrical supply chains between Thailand and the UAE. Operating under the creative direction of Bold Label, I engineered a custom WordPress platform that translates their complex industrial capabilities into a streamlined, high-trust digital experience.
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I developed a robust interface that utilizes a "dark-mode" industrial aesthetic and structured typography to convey reliability and authority. The frontend strategy moved away from cluttered corporate templates, focusing instead on a "One Flow" narrative that guides engineers and procurement managers through the logistics process—from BOQ submission to final delivery.
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The development prioritized a secure, scalable WordPress architecture tailored for B2B lead generation. I engineered a custom "BOQ Submission" workflow and optimized the responsive grid layout to handle technical content, delivering a digital product that communicates precision and logistical expertise on every device.